Abstract

The topic of this paper is an argument about shell's negative greenwashing problem. It argues that Shell's greenwashing has been done on various defferent fields. There are three solutions for this argument. the first is that the advertisement standards need more intensive regulation, which would require proven information to prevent controlling of companies' images and the second is that the public should know and announce about shell's behavior through mass media. The third solution is that public and government can encourage Shell to go green. -Moon-