WAL-MART

Imagine that you have a multibillion dollar business; would you be thinking about helping society in any way for free?. Most companies around the world operate in a system that works toward pure profit. Rare are the companies that work toward helping society besides profiting. Wal-Mart is one of the most successful and helpful companies to society. Wal-Mart is helpful to society in three ways; socially, economically and individually.

First of all, serving people, especially in social terms, is one of the ways to be successful at any project or company. One of the strategies that Wal-Mart uses is helping the community by providing large number of jobs. J. Hoeing said, " in 2005 Wal-Mart created 125,000 U.S jobs and is continuously adding thousands each month" (2004, para. 16). In fact it is noticeable that Wal-Mart has large numbers of staff of different ages, races and genders. For example Wal-Mart has old, young, black and white employees. Also Wal-Mart cares about poor people in the society. Wal-Mart provides important services such as donations to charity. For example, Wal-Mart has forms that poor people can fill out in order to get a monthly donation. Thus Wal-mart, considered one of the projects that serve the community.

Next, consumers around the world are looking for the best way to save money and time. People are different and they do not have the same budget. Wal-Mart noticed the differences in purchasing ability among people. J. Hoenig said "the truth is that all Wal-Mart is provide low prices,...." (2004. para. 6). For this reason it provides various materials at low prices. For example microwave at Wal-Mart is only for $25. Also it provides nearly all people need in one place to save consumers time and money. For example any customer can change his car oil by taking it to the car service section at Wal-Mart and do shopping at the same time.
Finally, it is difficult to convince customers to buy and return again. Wal-Mart has its way to persuading customers to come back and buy what they need from it. Most of the customers think about the parking and whether it is free or not before they go for shopping. Therefore it has huge and free parking. Moreover, Wal-Mart tries to convince customers by provides returning service. For example if any customer bought a video camera, but for any reason he/she is not satisfied Wal-Mart will return the money.

Opponents claim that Wal-Mart offered low quality products. However this argument comes from people who live in a different world, because many people currently think about how much the product costs them, regardless of the quality. Not all people can afford for product with high quality and high prices. For example, microwaves at Wal-Mart cost between $25 and $40 with good quality and that price is reasonable for many people who do not have that ability to buy a high quality microwave for $200. Also the cost of repairs would be high for the high quality products while it will not cost much for good and low price products. For example a customer can spend $25 for another microwave rather than spend another $100 to fix the high quality products. In conclusion Wal-Mart tries to help people in many different ways. E. Locke states that, " Wal-Mart is on of the most impressive stories in the history of business" ( 2004, para. 4).

In conclusion, Wal-Mart helps America socially by providing many jobs and donating to the charity; economically by having large stores that contain various goods for low prices, and individually, by providing a lot of services to make the shopping experience comfortable to customers. E. Locke mentioned that, “we should thank this great company for being so good at giving customers what they want that they make huge profits, which enables them to build more stores, hire more employees, give more profit opportunities to suppliers and make even more customers happy" (2004, para. 7). I believe that people who do not go to Wal-Mart will not know the meaning of shopping.


Reference

Locke,E.(2004, February 24). Three cheers for Wal-Mart. Capitalism Magazine. Retrieved December 05,2007, from cheers for Wal-Mart

Hoenig,J. (2004, february 10). Welcome Wal-Mart. Capital Magazine. Retrieved December 05, 2007, from welcome to capgam.